In terms of market share, Unicast is clearly lagging behind, losing to Visible Measures in all segments.
Unicast has better usage coverage in more websites categories. Including Arts & Entertainment and Performing Arts.
Visible Measures is leading in Marketing & Advertising and Business & Industry.
Visible Measures is leading in most countries, including Kenya and United Kingdom.
Unicast hasn't got a lead over Visible Measures in any country.