Market Share by Top Websites

2 In terms of market share, Unicast is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 Unicast has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media and Performing Arts.

2 Visible Measures is leading in Business & Industry and Marketing & Advertising.


1 Unicast is leading in most countries, including Brazil, India and United Kingdom.

2 Visible Measures is leading in Singapore.