Market Share by Top Websites

2 In terms of market share, Unicast is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 Unicast has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment and Performing Arts.

2 Visible Measures is leading in Marketing & Advertising and Business & Industry.

Geography

1 Visible Measures is leading in most countries, including France and Brazil.

2 Unicast is leading in United States.