In terms of market share, Unicast is clearly lagging behind, losing to Visible Measures in all segments.
Unicast has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment and Performing Arts.
Visible Measures is leading in Business & Industry and Marketing & Advertising.
Visible Measures is leading in most countries, including Russia, Sweden and United States.
Unicast hasn't got a lead over Visible Measures in any country.