In terms of market share, Unister is clearly lagging behind, losing to Webclicktracker in all segments.
Webclicktracker has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Construction & Maintenance, Shopping and 21 other categories.
Unister is leading in Travel, Tourism, Airlines & Airports, People & Society and 3 other categories.
Webclicktracker is leading in most countries, including United States, India, Canada, Turkey and 8 other countries.
Unister is leading in Germany, China, Austria, France and 5 other countries.