Market Share by Top Websites

2 In terms of market share, Unister is clearly lagging behind, losing to WordStream in all segments.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 55 other categories.

2 Unister is leading in Travel, Tourism and Airlines & Airports.

Geography

1 WordStream is leading in most countries, including Netherlands, United States, United Kingdom, Canada and 16 other countries.

2 Unister is leading in Germany, Austria, China, France and 2 other countries.