In terms of market share, Unister is clearly lagging behind, losing to XA.net in all segments.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 50 other categories.
Unister is leading in Travel, Tourism and Airlines & Airports.
XA.net is leading in most countries, including United States, India, Canada, Australia and 15 other countries.
Unister is leading in Germany, Austria and Switzerland.