1
Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Varick Media Management is clearly lagging behind, losing to Viacom Targeting in all segments.
1
Varick Media Management has better usage coverage in more websites categories. Including Sports, Computers Electronics & Technology, Food & Drink, Lifestyle and 7 other categories.
2
Viacom Targeting is leading in Arts & Entertainment, Games, News & Media, Pets & Animals and one other category.
1
Viacom Targeting is leading in most countries, including Italy, France, Brazil, Czech Republic and 38 other countries.
2
Varick Media Management is leading in United States, Canada, Greece, Jordan and one other country.