Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Varick Media Management is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Sports, Computers Electronics & Technology, Food & Drink, Lifestyle and 7 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, Games, News & Media, Pets & Animals and one other category.

Geography

1 Viacom Targeting is leading in most countries, including Italy, France, Brazil, Czech Republic and 38 other countries.

2 Varick Media Management is leading in United States, Canada, Greece, Jordan and one other country.