Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites.

2 In terms of market share, Varick Media Management is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Shopping and 56 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 32 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, United Kingdom and 51 other countries.

2 Varick Media Management is leading in United States, Canada, New Zealand, Malaysia and 3 other countries.