Varick Media Management (VMM) was born out of MDC Partners in 2008 as the first data-driven trading desk for agencies and brands. VMM’s skilled human capital leverages granular audience insights and real-time bidding through a multi-bid tec...
Varick Media Management is leading in Top 100K Sites and Top 1M Sites.
Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Shopping and 59 other categories.
XA.net is leading in People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 29 other categories.
Varick Media Management is leading in most countries, including United States, Canada, United Kingdom, Australia and 11 other countries.
XA.net is leading in India, Philippines, Netherlands, Germany and 5 other countries.