Varick Media Management (VMM) was born out of MDC Partners in 2008 as the first data-driven trading desk for agencies and brands. VMM’s skilled human capital leverages granular audience insights and real-time bidding through a multi-bid tec...
Varick Media Management is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Varick Media Management has better usage coverage in more websites categories. Including Business & Industry, Sports, Autos & Vehicles, Shopping and 77 other categories.
XA.net is leading in People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 24 other categories.
XA.net is leading in most countries, including Italy, India, Germany, New Zealand and 30 other countries.
Varick Media Management is leading in United States, Canada, Australia, United Kingdom and 21 other countries.