Market Share by Top Websites

1 Verizon Media Native is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Yahoo Overture is clearly lagging behind, losing to Verizon Media Native in all segments.

Websites Categories

1 Yahoo Overture has better usage coverage in more websites categories. Including Computers Electronics & Technology, Food & Drink, News & Media, Arts & Entertainment and 17 other categories.

2 Verizon Media Native is leading in Finance, Adult and Gambling.

Geography

1 Yahoo Overture is leading in most countries, including Japan, South Korea, Philippines, India and 52 other countries.

2 Verizon Media Native is leading in United States, Taiwan, Canada, Mexico and 18 other countries.