Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Web Service Award is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Lifestyle, News & Media and 3 other categories.

2 Web Service Award is leading in Science & Education, Finance, Heavy Industry & Engineering, Computers Electronics & Technology and 2 other categories.

Geography

1 Viacom Targeting is leading in most countries, including United States, Italy, France, Brazil and 40 other countries.

2 Web Service Award is leading in Sweden and Latvia.