Market Share by Top Websites

1 WhosOn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Viacom Targeting is clearly lagging behind, losing to WhosOn in all segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Internet & Telecom and 115 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 15 other categories.

Geography

1 WhosOn is leading in most countries, including United States, United Kingdom, India, Germany and 46 other countries.

2 Viacom Targeting is leading in Brazil, Italy, Mexico, Argentina and 24 other countries.