Market Share by Top Websites

1 WhosOn is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Viacom Targeting is clearly lagging behind, losing to WhosOn in all segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Home & Garden, Finance, Computers Electronics & Technology, Health and 16 other categories.

2 Viacom Targeting is leading in Arts & Entertainment and Games.

Geography

1 Viacom Targeting is leading in most countries, including Italy, France, Brazil, Czech Republic and 28 other countries.

2 WhosOn is leading in United Kingdom, United States, Canada, India and 26 other countries.