Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 38 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 25 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, United States, Mexico, Italy and 55 other countries.

2 WordStream is leading in India, Slovakia, Malaysia and Haiti.