Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, XA.net is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, Business & Industry and 48 other categories.

2 XA.net is leading in People & Society, Food & Drink, Cooking & Recipes, Home & Garden and 30 other categories.

Geography

1 Viacom Targeting is leading in most countries, including United States, Brazil, Italy, Mexico and 50 other countries.

2 XA.net is leading in India, Malaysia, Canada, Ireland and one other country.