Market Share by Top Websites

1 xplosion is leading in Top 100K Sites.

2 In terms of market share, Viacom Targeting is clearly lagging behind, losing to xplosion in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 45 other categories.

2 xplosion is leading in Shopping, Clothing, Sports, Travel and 10 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 52 other countries.

2 xplosion is leading in Germany, Switzerland and Norway.