In terms of market share, Webclicktracker is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including People & Society, Relationships & Dating, Autos & Vehicles, Health and 53 other categories.
Webclicktracker is leading in Business & Industry, Industrial Goods & Services, Music & Audio, Chemicals and 9 other categories.
Webclicktracker is leading in most countries, including United States, India, United Arab Emirates, China and 9 other countries.
WordStream is leading in United Kingdom, Australia, Mexico, Bulgaria and 7 other countries.