In terms of market share, Webclicktracker is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including People & Society, Relationships & Dating, Autos & Vehicles, Health and 52 other categories.
Webclicktracker is leading in Business & Industry, Industrial Goods & Services, Shopping, Construction & Maintenance and 12 other categories.
WordStream is leading in most countries, including United Kingdom, Australia, Viet Nam, Mexico and 8 other countries.
Webclicktracker is leading in United States, China, India, Russia and 6 other countries.