In terms of market share, WebTrends Ads is clearly lagging behind, losing to YieldAds in all segments.
YieldAds has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Music & Audio and 40 other categories.
WebTrends Ads is leading in Business & Industry, Health, Religion & Spirituality, Industrial Goods & Services and 2 other categories.
YieldAds is leading in most countries, including Egypt, India, France, United States and 43 other countries.
WebTrends Ads is leading in United Kingdom, Peru, Panama and Costa Rica.