In terms of market share, WebTrends Ads is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Health and 33 other categories.
WebTrends Ads is leading in Business & Industry, Marketing & Advertising, Motorcycles and Mental Health.
YieldBuild is leading in most countries, including United States, India, United Kingdom, Russia and 31 other countries.
WebTrends Ads is leading in Bolivia and Peru.