In terms of market share, WebTrends Ads is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Computer & Electronics and 26 other categories.
WebTrends Ads is leading in Business & Industry, Health, Religion & Spirituality, TV & Video and 2 other categories.
YieldBuild is leading in most countries, including United States, India, Australia, Indonesia and 23 other countries.
WebTrends Ads is leading in Japan, Canada, Spain, Bolivia and 4 other countries.