In terms of market share, WebTrends Ads is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Software and 14 other categories.
WebTrends Ads is leading in Business & Industry, Health, Computer Hardware, Marketing & Advertising and 7 other categories.
zapunited is leading in most countries, including India, Germany, United Kingdom, Russia and 12 other countries.
WebTrends Ads is leading in Indonesia, Brazil, Australia, Canada and 4 other countries.