Market Share by Top Websites

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to zapunited in all segments.

Websites Categories

1 zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Software and 14 other categories.

2 WebTrends Ads is leading in Business & Industry, Health, Computer Hardware, Marketing & Advertising and 7 other categories.


1 zapunited is leading in most countries, including India, Germany, United Kingdom, Russia and 12 other countries.

2 WebTrends Ads is leading in Indonesia, Brazil, Australia, Canada and 4 other countries.