In terms of market share, WebTrends Ads is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 53 other categories.
WebTrends Ads is leading in Business & Industry, Law & Government, Law, Industrial Goods & Services and 9 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Canada, China and 18 other countries.
zapunited is leading in India, Germany, Russia, Morocco and 8 other countries.