In terms of market share, WebTrends Ads is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Software, Computer & Electronics and 12 other categories.
WebTrends Ads is leading in Business & Industry, Health, Religion & Spirituality, TV & Video and 5 other categories.
zapunited is leading in most countries, including India, United States, Germany, Hungary and 10 other countries.
WebTrends Ads is leading in Poland, Japan, Canada, United Kingdom and 6 other countries.