Market Share by Top Websites

1 xplosion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, WordStream is clearly lagging behind, losing to xplosion in all segments.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 43 other categories.

2 xplosion is leading in Shopping, Clothing, Sports, Arts & Entertainment and 30 other categories.


1 xplosion is leading in most countries, including Germany, Austria, Switzerland, Russia and 9 other countries.

2 WordStream is leading in United States, Mexico, Australia, Canada and 7 other countries.