Market Share by Top Websites

1 xplosion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, WordStream is clearly lagging behind, losing to xplosion in all segments.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 49 other categories.

2 xplosion is leading in Shopping, Clothing, Arts & Entertainment, Music & Audio and 11 other categories.


1 WordStream is leading in most countries, including United States, Australia, United Kingdom, India and 8 other countries.

2 xplosion is leading in Germany, Belgium, Netherlands, Austria and 4 other countries.