Market Share by Top Websites

1 xplosion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, WordStream is clearly lagging behind, losing to xplosion in all segments.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 50 other categories.

2 xplosion is leading in Shopping, Clothing, Arts & Entertainment, Sports and 11 other categories.


1 WordStream is leading in most countries, including United States, United Kingdom, India, Australia and 11 other countries.

2 xplosion is leading in Germany, Switzerland, Belgium, Austria and 3 other countries.