1
Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, YuMe is clearly lagging behind, losing to Yandex Direct in all segments.
1
Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 17 other categories.
2
YuMe is leading in Lifestyle, Adult and Gambling.
1
Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, United States and 83 other countries.
2
YuMe is leading in France, Spain, Taiwan, Japan and 53 other countries.