Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zedo is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 200 other categories.

2 Zedo is leading in Search Engine, TV & Video, Home Improvement, Restaurants & Delivery and 10 other categories.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 69 other countries.

2 Zedo is leading in United States, India, Hong Kong, Egypt and 44 other countries.