Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zedo is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 199 other categories.

2 Zedo is leading in TV & Video, Search Engine, Home Improvement, Restaurants & Delivery and 15 other categories.


1 Zedo is leading in most countries, including India, United States, Hong Kong, Great Britain and 84 other countries.

2 Yandex Direct is leading in Russia, Kazakhstan, Ukraine, Belarus and 65 other countries.