Yieldlab was the first company in Germany to develop its own optimization technology for providers of advertising space which integrates Real Time Bidding (RTB). The Yieldlab GmbH was founded in September 2010 as a technology and consulta...
Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 57 other categories.
Yieldlab is leading in Shopping, Internet & Telecom, Marketing & Advertising, Travel and 42 other categories.
YuMe is leading in most countries, including United States, Spain, Sweden, Mexico and 31 other countries.
Yieldlab is leading in Germany, France, Austria, Switzerland and 21 other countries.