YuMe is leading in Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including Business & Industry, News & Media, Music & Audio, Sports and 58 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 36 other categories.
YuMe is leading in most countries, including United States, Spain, Sweden, France and 35 other countries.
zapunited is leading in India, Indonesia, Portugal, Pakistan and 6 other countries.