YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including Business & Industry, News & Media, Music & Audio, Sports and 60 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 27 other categories.
YuMe is leading in most countries, including United States, Spain, India, Sweden and 34 other countries.
zapunited is leading in Morocco, Indonesia, Thailand, South Africa and 3 other countries.