YuMe is leading in Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including Business & Industry, News & Media, Music & Audio, Sports and 57 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 36 other categories.
YuMe is leading in most countries, including United States, Spain, Sweden, France and 29 other countries.
zapunited is leading in India, Indonesia, Saudi Arabia, Russia and 11 other countries.