Dotomi is rethinking the way marketers manage online display advertising with an approach we call ‘Personalized Media’. Our Beginning . . . Although originally founded in 2003, our history can be traced back to 1995 and a lone Israeli soldier named Yair Goldfinger. While in the army Yair found he needed a better way of keeping in touch with ex-army friends and colleagues. His brainstorm ultimately morphed into the phenomenon of ICQ, a product more commonly known today as Instant Messaging, eventually being acquired by AOL. After his initial success, Yair took the next step and tried his hand at applying ICQ’s underlying principle of a one-to-one dialogue to marketing. He reasoned that by eliminating the waste of most marketing and ensuring communication was relevant to consumers, clients could better connect with their customer base. With the idea of personalized and pertinent marketing in mind, Dotomi was born. Our Future . . . Billions of messages later we've proven that Personalized Media works to create relevancy and big marketing impacts. But we've just begun. In September 2011 we became part of ValueClick, Inc., joining one of the world's largest integrated online marketing companies. We have 200+ employees at Dotomi who continually work to explore deeper and deeper personalization strategies - blending art and science to improve client programs.
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