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Technologies in use by 100layercake.com

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Yieldmo is a mobile advertisement company.

AdThrive provides a complete ad optimization, management, and trusted guidance for our community of publishers.

Sonobi Media is a leader in advertising technology. We are a digital display advertising company bringing web publishers and advertisers together via a single ...

Video advertising serving technology.

Advertising.com combines the industrys most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.

GumGum is the world's largest in-image ad platform and a Quantcast Top 10 Property, reaching 150 million unique visitors and serving billions of in-image ads per month. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing ...

Programmatic advertising marketplace.

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...

Mobile first high tech ad publisher.

A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.

RTB House provides a retargeting technology. Its proprietary ad buying engine is powered by deep learning algorithms that allow optimizing marketing budget and ad spends across platforms. The technology predicts if a specific user will finish their purchasing journey (Conversion Rate), their potential purchase value (Conversion ...

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

Conversant offers a fully integrated personalization platform, personalized media programs and an affiliate marketing networks.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Advertising optimization service.

Publisher advertising network.

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.

About Pepperjam Network: Pepperjam Network is a next generation affiliate marketing network that provides advertisers and publishers with industry leading pay-for-performance tracking, reporting, communication, and payment solutions. Pepperjam Network is a division of Pepperjam, a full-service internet marketing agency recogn...

Amazon's affiliate marketing service

Publishers using Rakuten Linkshare Affiliates

Rakuten LinkShare is an Affiliate Marketing solutions to increase online sales.

Affiliate network providing pay-per-sale, pay-per-lead, and pay-per-click programs for webmasters.

A free and open source library for publishers to quickly implement header bidding.

The Pinterest tag allows you to track actions people take on your website after viewing your Promoted Pin.

ScaleOut is a service for advertisers who want to increase the cost effectiveness of advertisement distribution.

Top publishers use Sharethrough's technology to create and manage native advertising placements.

Unified Advertising and Analytics solutions from Google

CRM Retargeting & Data Onboarding app.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

ScorecardResearch is service of Full Circle Studies, Inc., is part of the comScore, Inc. market research community, a leading global market research effort that studies and reports on Internet trends and behavior. Here are all the website that put a pixel of Scorecard Research

33Across is a publisher monetization and traffic platform

This website contains tracking information that allows admins to see Facebook Insights out of Facebook to this domain.

Wordpress SEO Plugin

Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.

FancyBox is a tool for displaying images, html content and multi-media in a Mac-style "lightbox" that floats overtop of web page.

Websites using Google technologies

Websites using Amazon technologies

Websites using some type of Facebook technology.

CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.

Neustar is a Data management solution that combines both media and audience data.

Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the user’s browser and allows you to target specific browser functionality in your stylesheet.

Carousel JavaScript solution

Errorception is a error reporting service for client-side in-browser JavaScript errors. Client-side JavaScript errors occur in the end-users' browsers. It is very hard to find out about them, since logs of such errors are lost. Errorception attempts to solve this problem by trying to get as much detail as possible about such ...

jQuery: The Write Less, Do More, JavaScript Library.

Sleek, intuitive, and powerful mobile first front-end framework for faster and easier web development.

jQuery UI is a curated set of user interface interactions, effects, widgets, and themes built on top of the jQuery JavaScript Library. Whether you're building highly interactive web applications or you just need to add a date picker to a form control.

AngularJS is an open-source JavaScript framework, maintained by Google, that assists with running single-page applications. Its goal is to augment browser-based applications with model–view–controller (MVC) capability, in an effort to make both development and testing easier.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

Display Instagram photos from any non-private Instagram accounts.

Google+ platform websites integration using the Google+ platform tag.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Identifies administrators for a page which will be able publish data to your wall if you like any content within this page.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

iOS Safari instructions for mobile web apps

A semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

Previously Google Apps for Business. G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It's simple to setup, use and manage, allowing you to work smarter and focus on what really matters.

WP Engine provides WordPress hosting for demanding business owners and bloggers.

Cake PHP is a rapid development framework for PHP which uses commonly known design patterns like ActiveRecord, Association Data Mapping, Front Controller and MVC

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

A pingback is one of four types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles.

Stripe is a developer-friendly way to accept payments online and in mobile apps.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

Wesites using favicon rel tag

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the worlds best type foundries.