Baidu is a famous search engine and number one traffic ranked site in China. Baidu predominantly offer searches in Chinese and also offer English searches in partnership with Bing. If you are targeting users in China or your website is having pages in Chinese then it is a great idea to use Baidu custom search box in your site..
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
Open graph description entity tag