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Removed Kenshoo
Recent Technology Changes in backcountry.com
8 months ago
9 months ago
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Removed Rubicon Project
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Added Impact
9 months ago
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Removed American Express
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Removed Slick
Technologies in use by backcountry.com
AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
RTB House provides a retargeting technology. Its proprietary ad buying engine is powered by deep learning algorithms that allow optimizing marketing budget and ad spends across platforms. The technology predicts if a specific user will finish their purchasing journey (Conversion Rate), their potential purchase value (Conversion ...
mediaFORGE offers solutions to socialize and monetize branded, immersive and portable widgets that leverage existing online advertising inventory.
Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
Unified Advertising and Analytics solutions from Google
Oracle's ATG Web Commerce is the industry's top-ranked commerce solution that powers the world's best brands, and delivers a consistent, personalized cross-channel customer experience. ATG Web Commerce offers a complete commerce software platform that enables you to deliver a personalized customer buying experience across all cu...
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Bazaarvoice is a Software as a Service (SaaS) company that turns social media into social commerce for the world's best global brands by enabling authentic customer-powered marketing. We achieve that by first letting consumers create and share ratings, reviews, questions, answers, and stories about products and brands on clie...
Simple, fast, and powerful. Optimizely is a dramatically easier way for you to improve your website through A/B testing. Create an experiment in minutes with our easy-to-use visual interface with absolutely no coding or engineering required. Convert your website visitors into customers and earn more revenue today!
The Google Trusted Stores program helps you identify online stores that deliver a good experience. When you buy from a Google Trusted Store you can choose free purchase protection from Google.
Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.
Akamai provides a distributed computing platform for global Internet content and application delivery.
Akamai's EdgePlatform is one of the world's largest distributed computing platforms. It is a network of more than 95,000 secure servers equipped with proprietary software and deployed in 71 countries.
Neustar is a Data management solution that combines both media and audience data.
Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...
This site uses the viewport meta tag which means the content may be optimized for mobile content.
Using this tag you can set up your web app to have an application shortcut icon added to a device's homescreen, and have the app launch in full-screen "app mode".
Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.
PayPal is a American international e-commerce service that enables companies and individuals to send money and to accept payments without revealing any financial details.
Akamai's network is one of the world's largest distributed-computing platforms, responsible for serving 30 percent of all web traffic.
Varnish is an HTTP accelerator designed for content-heavy dynamic web sites. In contrast to other web accelerators, such as Squid, which began life as a client-side cache, or Apache and nginx, which are primarily origin servers, Varnish was designed as an HTTP accelerator. Varnish is focused exclusively on HTTP, unlike other pro...
nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.
Previously Google Apps for Business. G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It's simple to setup, use and manage, allowing you to work smarter and focus on what really matters.
A rich hosted Exchange environment for every user without having to manage a server.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
Attentive is a personalized mobile messaging platform that helps retail & e-commerce brands acquire, retain, and interact with mobile shoppers.
Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.
Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.
The Platform for Privacy Preferences Project (P3P) enables Websites to express their privacy practices in a standard format that can be retrieved automatically and interpreted easily by user agents. P3P user agents will allow users to be informed of site practices (in both machine- and human-readable formats) and to automate dec...
Open graph description entity tag
The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook
This page contains a meta robots tag which tells search engines and robots to index or not index the page.
Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
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