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Added Rocket Fuel
Recent Technology Changes in dodge.com
11 months ago
Technologies in use by dodge.com
AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...
Twitter advertising includes conversion tracking and re-marketing tools.
DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
Unified Advertising and Analytics solutions from Google
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.
Crazy Egg allows website owners to create tests to figure out what people are doing on their website.
Adobe Audience Manager is a data management platform (DMP) that integrates online and offline data to deliver a unified view of all your audiences.
Helps improve and optimize websites by tapping into the feedback of real customers in the context of actual online experiences.
Gigya makes websites social by integrating online businesses with the most popular social networks and implementing powerful social plugins into a single, comprehensive solution.
Adobe mbox is a "marketing box," a portion of your Web page that can be configured to show different content in different situations.
Akamai provides a distributed computing platform for global Internet content and application delivery.
Akamai's EdgePlatform is one of the world's largest distributed computing platforms. It is a network of more than 95,000 secure servers equipped with proprietary software and deployed in 71 countries.
Evidon reveals the invisible web. Our technology gives brands, publishers, networks and other businesses around the world unique insight into the digital ecosystem—including unparalleled intelligence on the marketing technologies that underpin the commercial web —and the power to control their impact on business.
Gigya makes websites social by integrating online businesses with the most popular social networks and implementing powerful social plugins into a single, comprehensive solution.
Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently named #22 on the Forbes Most Promising Companies in America list, over 700 o...
Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...
Content management solution for building websites, mobile apps and forms.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.
This site uses the viewport meta tag which means the content may be optimized for mobile content.
Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.
Akamai's network is one of the world's largest distributed-computing platforms, responsible for serving 30 percent of all web traffic.
mod_pagespeed is an open-source Apache module that automatically optimizes web pages and resources on them.
The Apache HTTP Server is an open-source HTTP server for modern operating systems including UNIX, Microsoft Windows, Mac OS/X and Netware. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services observing the current HTTP standards. Apache has been the most popular web server ...
Amazon Simple Email Service (Amazon SES) is a cost-effective outbound-only email-sending service built on the reliable and scalable infrastructure that Amazon.com has developed to serve its own customer base. With Amazon SES, you can send transactional email, marketing messages, or any other type of high-quality content and you ...
Previously Google Apps for Business. G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It's simple to setup, use and manage, allowing you to work smarter and focus on what really matters.
A rich hosted Exchange environment for every user without having to manage a server.
Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.
Open graph description entity tag
The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
This page contains a meta robots tag which tells search engines and robots to index or not index the page.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".
The act of searching for an object. Related actions: FindAction: SearchAction generally leads to a FindAction, but not necessarily.
A WebSite is a set of related web pages and other items typically served from a single web domain and accessible via URLs.
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
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