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Technologies in use by handelsblatt.com

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

GeoEdge is a provider of ad security and verification solutions for the online ‎and mobile advertising ecosystem

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

IVW advertising pixel

Adify provides the technology and back office services necessary for companies to run their own online ad networks. Adify is a self-service ad network for companies interested in developing their own ad networks. The service allows a publisher to negotiate ad rates, and to reject an advertiser if not interested. Adify about 20 p...

Video advertising serving technology.

Programmatic advertising marketplace.

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...

A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.

German based advertiser solution.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Publisher advertising network.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

Advertising optimization service.

Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.

Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate reve...

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate reve...

Websites that allows Outbrain ads through their ads.txt

Google Analytics Display Advertising Retargeting Pixel.

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

Premium video monetization solutions.

Online Video Advertising Platform

End-to-end digital marketing solution

Unified Advertising and Analytics solutions from Google

Visitor Identification api by Adobe

Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.

Chartbeat is a betaworks company that provides realtime analytics to Websites and blogs. It shows visitors, load times, and referring sites on a minute-by-minute basis. The service also provides alerts the second your Website crashes or slows to a crawl.

Parse.ly provides web analytics tools and APIs built specifically for the needs of online content sites. Its flagship product, Parse.ly Dash, provides historical, real-time, and predictive insights for the web's best publishers.

Webtrekk´s Q3 web analytics solution enables online marketing managers to focus marketing spend and optimization efforts where they will have the most impact by providing a data driven overview of all online marketing and acquisition efforts. Large amounts of data are presented in an easy to understand format for immediate and ...

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Arvato SCM Solutions is a service provider in the field of e-commerce and supply chain management.

Increase conversion with visual feedback on your website.

Wordpress SEO Plugin

CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

iOS Safari instructions for mobile web apps

This site uses the viewport meta tag which means the content may be optimized for mobile content.

Using this tag you can set up your web app to have an application shortcut icon added to a device's homescreen, and have the app launch in full-screen "app mode".

Websites using Amazon technologies

Websites using Google technologies

Websites using some type of Facebook technology.

jQuery: The Write Less, Do More, JavaScript Library.

Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Open source embedded video player.

A semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently named #22 on the Forbes Most Promising Companies in America list, over 700 o...

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

Opinary makes content come alive. Its technology gives users orientation by intuitively visualizing opinions. For publishers and brands, Opinary creates unrivaled interaction, insight and conversions on top of relevant content.

A rich hosted Exchange environment for every user without having to manage a server.

WP Engine provides WordPress hosting for demanding business owners and bloggers.

A flexible & easy-to-manage web server... Internet Information Services (IIS) for Windows® Server is a flexible, secure and manageable Web server for hosting anything on the Web. From media streaming to web applications, IIS's scalable and open architecture is ready to handle the most demanding tasks.

ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.

Website using the € symbol on their website - meaning it may accept payment in Euros.

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

Really Simple Discovery is a way to help client software find the services needed to read, edit, or "work with" weblogging software.

A pingback is one of four types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles.

Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

The website contains Adobe Flash content embeded without the use of JavaScript.

Websites with FAQ page

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

Wesites using favicon rel tag

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

Sites who has this tag are verfied by google to use WebMaster tools

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

A scheme.org entity that represents an organization such as a school, NGO, corporation, club, etc.

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

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