Recent Technology Changes in herts.ac.uk
Technologies in use by herts.ac.uk
AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...
Twitter advertising includes conversion tracking and re-marketing tools.
Allows advertisers to engage the same consumer with consistent ads across multiple platforms
Lets advertisers track their customers journey from Snapchat Ads.
Linkedin Advertisers, websites using Linkedin Conversion Tracking.
DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
AppNexus DSP is a service for advertisers who want to increase the cost effectiveness of advertisement distribution.
Unified Advertising and Analytics solutions from Google
Pardot provides on-demand marketing automation solutions for business to business (B2B) sales and marketing organizations. Clients can track and score prospects, build landing pages and forms, send out targeted email campaigns and more from within one central platform. Pardot's system integrates natively with salesforce.com, Sug...
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
ProveSource boosts your credibility, conversions and sales by showing off who have enjoyed your website in real time.
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
Show you how visitors are really using your website, collect feedback and turn more visitors into customers.
Google Optimize is an A/B testing and experimentation platform that integrates directly into Google Analytics.
FancyBox is a tool for displaying images, html content and multi-media in a Mac-style "lightbox" that floats overtop of web page.
AddThis, the new brand name for Clearspring Technologies, is the leader in socially connecting publishers, services and advertisers to audiences on the open web. Reaching more than 1.3 billion unique users monthly, AddThis’ social tools and analytics are used on more than 14 million unique domains to distribute and track digital...
Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...
Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the user’s browser and allows you to target specific browser functionality in your stylesheet.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.
This site uses the viewport meta tag which means the content may be optimized for mobile content.
Using this tag you can set up your web app to have an application shortcut icon added to a device's homescreen, and have the app launch in full-screen "app mode".
Websites that accepts payments with American Express.
PayPal is a American international e-commerce service that enables companies and individuals to send money and to accept payments without revealing any financial details.
Stripe is a developer-friendly way to accept payments online and in mobile apps.
Apple Pay payments on the web provides an easy and secure way to pay on websites in Safari. By using Touch ID or double-clicking Apple Watch, users can quickly and securely provide their payment, shipping, and contact information to check out with just one touch.
Website using the £ symbol on their website - meaning it may accept payment in this British currency.
CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.
Easy and clear website quality assurance. Make sure your web strategy is aligned with business processes with easy responsibility management and reporting.
A rich hosted Exchange environment for every user without having to manage a server.
Amazon Simple Email Service (Amazon SES) is a cost-effective outbound-only email-sending service built on the reliable and scalable infrastructure that Amazon.com has developed to serve its own customer base. With Amazon SES, you can send transactional email, marketing messages, or any other type of high-quality content and you ...
Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.
Open graph description entity tag
The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".
Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.
Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
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