Recent Technology Changes in marlboro.com

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Technologies in use by marlboro.com

Visitor Identification api by Adobe

Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.

Transactional and marketing email delivery system.

The DOCTYPE is a required preamble for HTML5 websites.

Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.

Websites using https protocol.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

When running in a browser on a mobile phone, "format-detection" meta tag determines whether or not telephone numbers in the HTML content will appear as hypertext links. The user can click a link with a telephone number to initiate a phone call to that phone number.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".