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Technologies in use by mcmaster.ca

Unified Advertising and Analytics solutions from Google

Klaviyo makes it easy for ecommerce marketers to target, personalize, measure and optimize email and Facebook campaigns.

Salesforce Marketing Cloud is a set of Marketing Automation solutions by Salesforce.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Show you how visitors are really using your website, collect feedback and turn more visitors into customers.

WP Super Cache is a page cache generation tool for WordPress.

FancyBox is a tool for displaying images, html content and multi-media in a Mac-style "lightbox" that floats overtop of web page.

Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a...

Websites using some type of Facebook technology.

Websites using Google technologies

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

Display Instagram photos from any non-private Instagram accounts.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

Form builder plugin for WordPress.

CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.

jQuery: The Write Less, Do More, JavaScript Library.

A responsive front-end framework.

Sleek, intuitive, and powerful mobile first front-end framework for faster and easier web development.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

A semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

A rich hosted Exchange environment for every user without having to manage a server.

Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

Windows Live Writer Tagging Support Schema

Really Simple Discovery is a way to help client software find the services needed to read, edit, or "work with" weblogging software.

The Apache HTTP Server is an open-source HTTP server for modern operating systems including UNIX, Microsoft Windows, Mac OS/X and Netware. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services observing the current HTTP standards. Apache has been the most popular web server ...

PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.

Enyo is a JavaScript app framework enabling developers to build native-quality HTML5 apps that run everywhere.

The OpenSSL Project is a collaborative effort to develop a robust, commercial-grade, full-featured, and Open Source toolkit implementing the Secure Sockets Layer (SSL v2/v3) and Transport Layer Security (TLS v1) protocols as well as a full-strength general purpose cryptography library.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

Wesites using favicon rel tag

When running in a browser on a mobile phone, "format-detection" meta tag determines whether or not telephone numbers in the HTML content will appear as hypertext links. The user can click a link with a telephone number to initiate a phone call to that phone number.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

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