Baidu Promote is a pay per click advertising platform that directs traffic to Chinese websites. For web services, Baidu mainly uses its own search page to promote its search related products, social networking products, and platform products.
ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.