Google analytics for ECommerce, enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut; or an episode of a TV show streamed online.
An offer to transfer some rights to an item or to provide a service—for example, an offer to sell tickets to an event, to rent the DVD of a movie, to stream a TV show over the internet, to repair a motorcycle, or to loan a book.
A scheme.org entity that represents an article, such as a news article or piece of investigative report. Newspapers and magazines have articles of many different types and this is intended to cover them all.