Recent Technology Changes in oup.com.au

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Technologies in use by oup.com.au

Twitter advertising includes conversion tracking and re-marketing tools.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Unified Advertising and Analytics solutions from Google

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

iGoDigital provides a suite of web-based commerce tools designed to increase the value of every customer interaction by emulating and, in many cases, improving the in-store shopping experience.

Google analytics for ECommerce, enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.

Crazy Egg allows website owners to create tests to figure out what people are doing on their website.

Gain actionable insights through application performance management and instant analytics

Websites using Amazon technologies

Websites using some type of Facebook technology.

Websites using Google technologies

Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the user’s browser and allows you to target specific browser functionality in your stylesheet.

Carousel JavaScript solution

jQuery: The Write Less, Do More, JavaScript Library.

jQuery UI is a curated set of user interface interactions, effects, widgets, and themes built on top of the jQuery JavaScript Library. Whether you're building highly interactive web applications or you just need to add a date picker to a form control.

Sleek, intuitive, and powerful mobile first front-end framework for faster and easier web development.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

All Twitter's social tools, including buttons and timeline widgets.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

AddThis, the new brand name for Clearspring Technologies, is the leader in socially connecting publishers, services and advertisers to audiences on the open web. Reaching more than 1.3 billion unique users monthly, AddThis’ social tools and analytics are used on more than 14 million unique domains to distribute and track digital...

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

iOS Safari instructions for mobile web apps

This site uses the viewport meta tag which means the content may be optimized for mobile content.

Websites with cart functionality on them

Websites that accepts payments with Visa.

Websites that accepts payments with MasterCard.

Websites using some type of cookie consent system

Formstack is an online form building software packed with optimization features.

CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.

ClickDimensions Email Marketing and Marketing Automation for Microsoft Dynamics CRM 2011 & 4.0. Email marketing, web tracking, scoring, social, web forms, ...

Amazon Route 53 is a highly available and scalable Domain Name System (DNS) web service.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Sites who has this tag are verfied by google to use WebMaster tools

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

Wesites using favicon rel tag

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the worlds best type foundries.

The iconic font and CSS toolkit

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

A scheme.org entity that represents an organization such as a school, NGO, corporation, club, etc.