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Removed TowerData
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Removed Advertising.com
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Removed Adtech
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Removed LiveRamp
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Removed Outbrain
Recent Technology Changes in personalitypathways.com
9 months ago
Technologies in use by personalitypathways.com
Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.
AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
Founded by a team of former Google and DoubleClick advertising leaders, Beeswax is pioneering the industry's first Bidder-as-a-Service™ (“BaaS”). Programmatic digital advertising remains an exciting and innovative arena, and the smartest buyers require technically-sophisticated, highly customizable solutions.
A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...
Identifies each device across all browsers and apps without using personally identifiable information.
GumGum is the world's largest in-image ad platform and a Quantcast Top 10 Property, reaching 150 million unique visitors and serving billions of in-image ads per month. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing ...
Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.
Sonobi Media is a leader in advertising technology. We are a digital display advertising company bringing web publishers and advertisers together via a single ...
Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...
AcuityAds is a self-serve programmatic advertising RTB & DSP platform that effectively enables marketers to connect with their most meaningful audiences online
Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.
DeepIntent is a next-generation marketing technology company applying state of the art Artificial Intelligence to improve the way ads are bought and sold globally.
Delta Projects AB provides digital marketing solutions for audience based campaigns, insights, and real-time adjusted bidding strategies.
Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...
ADman Media is an outstream video supply-side platform (SSP) leader in Spain and Latin America.
Monetize search results in your site, mobile site or mobile application just like Google. By adding just a few lines of code, we can match our highly targeted ads with your search results.
DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...
AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...
Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.
RTB House provides a retargeting technology. Its proprietary ad buying engine is powered by deep learning algorithms that allow optimizing marketing budget and ad spends across platforms. The technology predicts if a specific user will finish their purchasing journey (Conversion Rate), their potential purchase value (Conversion ...
Conversant offers a fully integrated personalization platform, personalized media programs and an affiliate marketing networks.
Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...
Top publishers use Sharethrough's technology to create and manage native advertising placements.
A free and open source library for publishers to quickly implement header bidding.
ScaleOut is a service for advertisers who want to increase the cost effectiveness of advertisement distribution.
Vidazoo is a video content and yield management platform. The company focuses primarily on building smart automation tools to help publishers manage multiple video placements and optimize demand under the same platform. Its rich product portfolio includes an HTML5 video player, adserver, yield management platform, and most recen...
Unified Advertising and Analytics solutions from Google
Dotomi applies Personalized Media practices to anonymous, user-level marketing programs.
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Data driven marketing advertising program provides social media sites with advance targeting
Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. Publishers use Quantcast to directly measure and packag...
A WordPress performance framework. Improve site performance via caching.
Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.
Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the user’s browser and allows you to target specific browser functionality in your stylesheet.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.
This site uses the viewport meta tag which means the content may be optimized for mobile content.
CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.
Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...
Google+ platform websites integration using the Google+ platform tag.
See what your Facebook friends have liked, shared, or commented on across the Web. This includes all variations of Like, Share and Follow Buttons, Embedded Posts, Comments, Activity Feed, Recommendations Feed, Recommendations Bar, Like Box and Facepile.
Let visitors recommend your content on Google Search and share it on Google+.
Facebook's Like button is the quickest way for people to share content with their friends. A single click on the Like button will 'like' pieces of content on the web and share them on Facebook. You can also display a Share button next to the Like button to let people add a personal message and customize who they share with.
A semantic personal publishing platform with a focus on aesthetics, web standards, and usability.
Previously Google Apps for Business. G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It's simple to setup, use and manage, allowing you to work smarter and focus on what really matters.
A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.
Really Simple Discovery is a way to help client software find the services needed to read, edit, or "work with" weblogging software.
A pingback is one of four types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles.
The Apache HTTP Server is an open-source HTTP server for modern operating systems including UNIX, Microsoft Windows, Mac OS/X and Netware. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services observing the current HTTP standards. Apache has been the most popular web server ...
PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.
This page contains a meta robots tag which tells search engines and robots to index or not index the page.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".
By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.
A web page. Every web page is implicitly assumed to be declared to be of type WebPage, so the various properties about that webpage, such as breadcrumb may be used. We recommend explicit declaration if these properties are specified, but if they are found outside of an itemscope, they will be assumed to be about the page
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
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