Recent Technology Changes in powder.com
Technologies in use by powder.com
AvantLink is the web's most innovative affiliate marketing network. Starting in 2005, AvantLink was founded on the ideas of ethics, innovation, and quality merchants/affiliates and has experienced rapid growth since its launch.
Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.
AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...
Clipcentric simplifies the production and management of truly responsive, truly cross-device interactive display advertising. Its creative tools empower online publishers, ad agencies and broadcast & cable operators to easily produce any rich media format, from basic templatized formats to engaging IAB rising stars, to out-of-th...
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
Founded by a team of former Google and DoubleClick advertising leaders, Beeswax is pioneering the industry's first Bidder-as-a-Service™ (“BaaS”). Programmatic digital advertising remains an exciting and innovative arena, and the smartest buyers require technically-sophisticated, highly customizable solutions.
Platform for the buying and selling of quality digital media. Previously known as Ad Safe.
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...
Allows advertisers to engage the same consumer with consistent ads across multiple platforms
Advertising.com combines the industrys most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.
GumGum is the world's largest in-image ad platform and a Quantcast Top 10 Property, reaching 150 million unique visitors and serving billions of in-image ads per month. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing ...
DistroScale is a platform + marketplace for buying, delivering, managing & measuring native content across websites, mobile web & apps.
Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.
Open, Multi-format, Multi-device Native Marketing Platform Connecting Advertisers and Publishers to Deliver Optimized and Insightful Native Advertising at Scale.
„Adcloud technology offers far-reaching possibilities to form our own performance network and hence serve the needs of our customers in the best way possible.
A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.
Sonobi Media is a leader in advertising technology. We are a digital display advertising company bringing web publishers and advertisers together via a single ...
Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...
Conversant offers a fully integrated personalization platform, personalized media programs and an affiliate marketing networks.
Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...
Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...
DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.
ADman Media is an outstream video supply-side platform (SSP) leader in Spain and Latin America.
ADTECH is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mo...
OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...
AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...
Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.
CJ Affiliate by Conversant (formerly Commission Junction) is a leading global affiliate marketing network, specializing in pay-for-performance programs to drive results. The Conversant network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertiser...
A free and open source library for publishers to quickly implement header bidding.
Top publishers use Sharethrough's technology to create and manage native advertising placements.
Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate reve...
Websites that allows Outbrain ads through their ads.txt
Unified Advertising and Analytics solutions from Google
BlueConic allows you to recognize an individual at any touchpoint and synchronize their intent.
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Bounce Exchange enables clients to transform their web traffic by serving content tailored to different visitor segments.
ScorecardResearch is service of Full Circle Studies, Inc., is part of the comScore, Inc. market research community, a leading global market research effort that studies and reports on Internet trends and behavior. Here are all the website that put a pixel of Scorecard Research
Salesforce DMP, or Audience Studio, is a platform that collects, stores, organizes, and centralizes data from different sources, own or external.
A simple library that provides standard Unicode emoji support across all platforms.
A WordPress performance framework. Improve site performance via caching.
Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.
Amazon CloudFront is a content delivery web service. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.
Proofpoint provides companies protection and visibility for their employees.
mustache.js is an implementation of the mustache template system in JavaScript.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...
Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.
This site uses the viewport meta tag which means the content may be optimized for mobile content.
Video platform providing solutions for marketers and media companies.
A semantic personal publishing platform with a focus on aesthetics, web standards, and usability.
A rich hosted Exchange environment for every user without having to manage a server.
Amazon Simple Email Service (Amazon SES) is a cost-effective outbound-only email-sending service built on the reliable and scalable infrastructure that Amazon.com has developed to serve its own customer base. With Amazon SES, you can send transactional email, marketing messages, or any other type of high-quality content and you ...
Amazon Route 53 is a highly available and scalable Domain Name System (DNS) web service.
A pingback is one of four types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles.
Really Simple Discovery is a way to help client software find the services needed to read, edit, or "work with" weblogging software.
websites using the $ symbol on their website - meaning it may accept payment in this currency used in Israel.
Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.
Open graph description entity tag
The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook
Open graph title entity tag
This page contains a meta robots tag which tells search engines and robots to index or not index the page.
Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".
By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
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