Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
VisiStat is a web analytics / customer intelligence platform that captures complex analytical web data and translates it into business insights specifically for SMB / SMEs, enabling well-informed business decisions that increase sales opportunities and maximize online marketing effectiveness. VisiStat is an integrated, single...
ShareThis is the largest market for sharing and influence across the web, reaching more than 400 million users across nearly 1 million sites. ShareThis makes content more engaging for publishers and marketing more impactful for brands by tapping into its true influence and value. Based in Palo Alto, CA with offices in New York a...
Open graph description entity tag
When running in a browser on a mobile phone, "format-detection" meta tag determines whether or not telephone numbers in the HTML content will appear as hypertext links. The user can click a link with a telephone number to initiate a phone call to that phone number.
A scheme.org entity that represents a particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc.