Recent Technology Changes in spiegel.de

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Technologies in use by spiegel.de

Video advertising serving technology.

Yieldlab was the first company in Germany to develop its own optimization technology for providers of advertising space which integrates Real Time Bidding (RTB). The Yieldlab GmbH was founded in September 2010 as a technology and consultancy company in Hamburg. Yieldlab develops the operating system for real time trade and the...

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

Advertising.com combines the industrys most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.

IVW advertising pixel

A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.

Wir bieten die Premium Adserving-Technologie fr Online-Vermarkter, Media- Agenturen und Website-Betreiber.

Programmatic advertising marketplace.

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

Premium video monetization solutions.

Online Video Advertising Platform

Video advertising solution.

A.I-Powered Native Advertising Platform

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate reve...

Top publishers use Sharethrough's technology to create and manage native advertising placements.

Publisher advertising network.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...

German based advertiser solution.

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.

Advertising optimization service.

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

A free and open source library for publishers to quickly implement header bidding.

Cross-screen, independent, video SSP

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

End-to-end digital marketing solution

Unified Advertising and Analytics solutions from Google

Website using the € symbol on their website - meaning it may accept payment in Euros.

websites using the $ symbol on their website - meaning it may accept payment in this currency used in Israel.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Parse.ly provides web analytics tools and APIs built specifically for the needs of online content sites. Its flagship product, Parse.ly Dash, provides historical, real-time, and predictive insights for the web's best publishers.

Agencies. About 30% of delivered ads are never visible! With Meetrics Ad Attention agencies increase their effective range and identify the highest savings ...

Parse.ly empowers companies to understand, own and improve digital audience engagement through data.

Show you how visitors are really using your website, collect feedback and turn more visitors into customers.

Adobe Audience Manager is a data management platform (DMP) that integrates online and offline data to deliver a unified view of all your audiences.

SoundCloud is the world's leading social sound platform where anyone can create sounds and share them everywhere. Recording and uploading sounds to SoundCloud lets people easily share them privately with their friends or publicly to blogs, sites and social networks. It takes just a click to share sounds to Twitter, Tumblr,...

Neustar is a Data management solution that combines both media and audience data.

Websites using some type of Facebook technology.

Websites using Amazon technologies

Websites using Google technologies

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

All Twitter's social tools, including buttons and timeline widgets.

See what your Facebook friends have liked, shared, or commented on across the Web. This includes all variations of Like, Share and Follow Buttons, Embedded Posts, Comments, Activity Feed, Recommendations Feed, Recommendations Bar, Like Box and Facepile.

The Tweet Button is a small widget which allows visitors to share content and connect on Twitter.

Carousel JavaScript solution

jQuery: The Write Less, Do More, JavaScript Library.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

iOS Safari instructions for mobile web apps

This site uses the viewport meta tag which means the content may be optimized for mobile content.

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. Google officially integrated AMP listings into its mobile search results.

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

A rich hosted Exchange environment for every user without having to manage a server.

The DOCTYPE is a required preamble for HTML5 websites.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The website contains Adobe Flash content embeded without the use of JavaScript.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

The act of searching for an object. Related actions: FindAction: SearchAction generally leads to a FindAction, but not necessarily.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

When running in a browser on a mobile phone, "format-detection" meta tag determines whether or not telephone numbers in the HTML content will appear as hypertext links. The user can click a link with a telephone number to initiate a phone call to that phone number.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

Wesites using favicon rel tag

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

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