A media optimization solution that helps you forecast the best mix of search, display and social ads based on your budget. It also automates the execution of your media plan.
Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Demandbase's solutions leverage its proprietary Business Resolution Platform, including real-time identification of the formerly anonymous companies visiting a web site, and unique analytics to make cus...
Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.