Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
iGoDigital provides a suite of web-based commerce tools designed to increase the value of every customer interaction by emulating and, in many cases, improving the in-store shopping experience.
Visual Website Optimizer is an Easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales.
Sites who has this tag are verfied by google to use WebMaster tools
By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.