Recent Technology Changes in sumitomolife.co.jp

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Technologies in use by sumitomolife.co.jp

Logly lift is native add delivery platform.

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Twitter advertising includes conversion tracking and re-marketing tools.

Xaxis ads, a part of GroupM and merged with 24/7 Media.

FlexOne enables publishers to holistically monetize their ad inventory, adapt to a variety of ad formats, and reduce operational complexity, resulting in monetization and operational efficiencies.

Headquartered in New York, MediaMath was founded in 2007 and is a leader in the demand side platform category (Forrester Wave, Q4 2011). The company buys billions of highly targeted ads per month on behalf of dozens of agencies, including all the major agency holding companies. Major brands include American Express, Kellogg's, P...

Allows advertisers to engage the same consumer with consistent ads across multiple platforms

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Websites using Criteo Publisher Marketplace to display ads on their website.

Japan-based mobile advertising platform

Ad Exchange markets for ad space transactions.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

ScaleOut is a service for advertisers who want to increase the cost effectiveness of advertisement distribution.

Unified Advertising and Analytics solutions from Google

Satori is a Japanese based Marketing Automation and Advertising platform.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

The Media Innovation Group. Specializing in online digital advertising, search marketing.

APIs for capturing, analyzing, and embedding event data in everything you build.

Ad Analytics Solution

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Crazy Egg allows website owners to create tests to figure out what people are doing on their website.

Collect, analyze, and act on your data in the cloud.

Visual Website Optimizer is an Easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales.

Websites using some type of Yahoo services

FancyBox is a tool for displaying images, html content and multi-media in a Mac-style "lightbox" that floats overtop of web page.

Websites embedding Google maps.

Websites using some type of Facebook technology.

Websites using Google technologies

Urichan EFO is an entry form optimization.

Convertro provides advertisers enhanced transparency into the effectiveness of their marketing channels by tracking all customer-initiated marketing interactions with their sites, rather than simply focusing on the last click. Using technology beyond cookie tracking, Convertro is able to provide a richer data set that is not sub...

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

All Twitter's social tools, including buttons and timeline widgets.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.

Errorception is a error reporting service for client-side in-browser JavaScript errors. Client-side JavaScript errors occur in the end-users' browsers. It is very hard to find out about them, since logs of such errors are lost. Errorception attempts to solve this problem by trying to get as much detail as possible about such ...

jQuery: The Write Less, Do More, JavaScript Library.

Tag management system from Yahoo Japan.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Sites who has this tag are verfied by google to use WebMaster tools

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

When running in a browser on a mobile phone, "format-detection" meta tag determines whether or not telephone numbers in the HTML content will appear as hypertext links. The user can click a link with a telephone number to initiate a phone call to that phone number.

Wesites using favicon rel tag

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the worlds best type foundries.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

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