Recent Technology Changes in swinburne.edu.au

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Technologies in use by swinburne.edu.au

Twitter advertising includes conversion tracking and re-marketing tools.

Allows advertisers to engage the same consumer with consistent ads across multiple platforms

Lets advertisers track their customers journey from Snapchat Ads.

Linkedin Advertisers, websites using Linkedin Conversion Tracking.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

End-to-end digital marketing solution

Unified Advertising and Analytics solutions from Google

Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.

Visitor Identification api by Adobe

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Show you how visitors are really using your website, collect feedback and turn more visitors into customers.

Crazy Egg allows website owners to create tests to figure out what people are doing on their website.

Adobe Audience Manager is a data management platform (DMP) that integrates online and offline data to deliver a unified view of all your audiences.

Adobe mbox is a "marketing box," a portion of your Web page that can be configured to show different content in different situations.

Websites embedding Google maps.

Akamai provides a distributed computing platform for global Internet content and application delivery.

Websites using some type of Facebook technology.

Websites using Google technologies

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

All Twitter's social tools, including buttons and timeline widgets.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

This site uses the viewport meta tag which means the content may be optimized for mobile content.

jQuery: The Write Less, Do More, JavaScript Library.

The Progressive JavaScript Framework

JavaScript error detection app for detecting JS errors on customer visits.

Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Content management solution for building websites, mobile apps and forms.

A rich hosted Exchange environment for every user without having to manage a server.

Track Your Results. Get the stats on your campaigns and subscribers, so you can improve your content every time you send, and tailor your newsletters to your ...

Akamai's network is one of the world's largest distributed-computing platforms, responsible for serving 30 percent of all web traffic.

DNS services provided by Akamai.

Citrix NetScaler is an all-in-one web application delivery controller that makes applications run five times better, reduces web application ownership costs, and makes sure that applications are always available. It is deployed in thousands of networks around the globe to optimize, secure and control the delivery of all enterpr...

The Apache HTTP Server is an open-source HTTP server for modern operating systems including UNIX, Microsoft Windows, Mac OS/X and Netware. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services observing the current HTTP standards. Apache has been the most popular web server ...

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

Wesites using favicon rel tag

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

The iconic font and CSS toolkit

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