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A pingback is one of four types of linkback methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles.
A scheme.org entity that represents an event happening at a certain time and location, such as a concert, lecture, or festival. Ticketing information may be added via the 'offers' property. Repeated events may be structured as separate Event objects.