A media optimization solution that helps you forecast the best mix of search, display and social ads based on your budget. It also automates the execution of your media plan.
Twitter advertising includes conversion tracking and re-marketing tools.
Yieldify is a multi-channel analytics and remarketing platform which maximises the revenues, leads and opt-in rates from visitors leaving your website. Yieldify allows websites to maximise their opt-in rates and revenue from visitors leaving, by detecting when a visitor is about to leave and intervening by displaying a personali...
Real User Monitoring gives insight into performance for actual users visiting the website.
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.
Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.
LivePerson (http://www.liveperson.com/) is the market leader in real-time intelligent customer engagement. Our mission is to help companies create deeper connections with their customers, and our investment in real-time analytics, metrics and a world-class hosted platform makes this possible at scale. From the largest global ent...
The Platform for Privacy Preferences Project (P3P) enables Websites to express their privacy practices in a standard format that can be retrieved automatically and interpreted easily by user agents. P3P user agents will allow users to be informed of site practices (in both machine- and human-readable formats) and to automate dec...
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".