Twitter advertising includes conversion tracking and re-marketing tools.
Google Analytics Display Advertising Retargeting Pixel.
Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...
Signal, Formerly BrightTag, is the leader in cross channel marketing technology, allowing you to own your marketing data in real time.
The Kellogg School of Management at Northwestern University has developed a framework known as ADPLAN that assesses advertising from a strategic ...
Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.
Facebook's Like button is the quickest way for people to share content with their friends. A single click on the Like button will 'like' pieces of content on the web and share them on Facebook. You can also display a Share button next to the Like button to let people add a personal message and customize who they share with.
Google+ platform websites integration using the Google+ platform tag.
The Tweet Button is a small widget which allows visitors to share content and connect on Twitter.
Let visitors recommend your content on Google Search and share it on Google+.
Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.
Open graph description entity tag
When running in a browser on a mobile phone, "format-detection" meta tag determines whether or not telephone numbers in the HTML content will appear as hypertext links. The user can click a link with a telephone number to initiate a phone call to that phone number.
By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.