Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Spirit is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Finance and 165 other categories.

2 Ad Spirit is leading in Soccer, Cooking & Recipes, Pets, Jewelry and 7 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 100 other countries.

2 Ad Spirit is leading in Germany, Austria, Antigua and Barbuda and Bosnia and Herzegovina.