Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdBuyer.com is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 173 other categories.

2 AdBuyer.com is leading in Publications, Casinos, Jewelry, Tobacco and one other category.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 90 other countries.

2 AdBuyer.com is leading in Iran and Cayman Islands.