Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdClickMedia is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 142 other categories.

2 AdClickMedia is leading in Arts & Entertainment, People & Society, Computer & Electronics, Software and 33 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 80 other countries.

2 AdClickMedia is leading in India, Indonesia, Greece, Bangladesh and 8 other countries.