Market Share by Top Websites

1 AdCloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to AdCloud in all segments.

Websites Categories

1 AdCloud has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 199 other categories.

2 ExactTarget is leading in Email, Restaurants & Delivery, Business Services, Banking and 21 other categories.


1 AdCloud is leading in most countries, including United States, France, Poland, Brazil and 188 other countries.

2 ExactTarget is leading in Australia, New Zealand, Montenegro, Qatar and 3 other countries.