Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 155 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Movies and 15 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 85 other countries.

2 AdEngage is leading in Korea Republic, Sri Lanka, Bangladesh, Yemen and one other country.