Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdEngage is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 156 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Movies and 15 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 88 other countries.

2 AdEngage is leading in Pakistan, Serbia, Bosnia, Bolivia and 2 other countries.