Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdEngage is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Accommodation & Hotels and 57 other categories.

2 AdEngage is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 52 other categories.

Geography

1 AdEngage is leading in most countries, including India, United Kingdom, Germany, Italy and 51 other countries.

2 Spring Metrics is leading in Palestinian Territories, United States, South Africa, Philippines and 17 other countries.